As the FMCG market in China becomes more mature, consumption upgrade is a key driving force for market growth. A recent Nielsen report shows that one-third of Chinese consumers would like to try new products, and 65% of market growth comes from new product purchase.
Nielsen released the latest 2016-2017 Report on China Liquor Market during the recent Chengdu Spring Candy & Wine Trade Fair, giving a thorough analysis and comprehensive insights on the liquor market in China.
“The Chinese economy has entered into a new normal period, and economic development is gradually shifting from investment-driven to consumption-driven. As consumption becomes the main driver of the economy, competition among FMCG brands is also intensifying, this is also the case within the liquor market,” said Minnie Yu, Director, Nielsen China.
“We are seeing that product innovation, precision marketing and channel expansion as the top three growth drivers in emerging liquor markets,” added Yu.
The main target for Whisky labels is the large, tier 1, cosmopolitan centres on the east coast of China. The populations are huge, Shanghai boasts 25 million, Beijing 18 million and Guangzhou 15 million. When it comes to Whisky you are targeting the top 15% of wealth in China as premium prices are now expected and even preferred.
At Nungesser GmbH, we remain keen to the chinese market and always ready to import & export within the laws of the land.